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10 Things successful websites have in common.
- A good domain name that says what problem your business solves. Does not have to be your business' name.
Logo, quality images, video and content that is upfront and clear about who you are and what you offer.
Easy-to-find contact information.
Adding personality to your website through photos, video, and your writing is about building that relationship with consumers and solidifying their belief that you're the person who's going to make their life easier.
Current relevant content. First, it gives the search engines a reason to continually come back to your website. Second, if people come to your website and it’s outdated, they think your business is outdated. Developing a keyword-rich blog can be one of the best ways to continually add current, relevant content. Effective blogs are ones that have content that acknowledge a problem that’s currently being faced in your industry, mentioning how you've been able to take care of that problem for your clients, then providing a mini CTA (call to action).
Good content with no action is going to be just as unsuccessful as a website with no content. Call to Action's should be used throughout your website to take visitors through a predetermined path. By using CTAs on your homepage, you can connect with visitors’ pain points and lead them to an interior page that will solve their problem. CTAs should also be used on interior pages to get visitors to take specific action. These types of CTAs should be connected to a lead capture device such as a free consultation or special report. If a person has just read an entire page of copy on your website about a particular service, there's no better time to ask, “Ready to take the first step in becoming financially free? Download the FREE Special Report ‘ - 10 Keys to Creating the Life You've Always Wanted Now!’ ” Even if you're not making a sale right now, start an online relationship for future business.
- Social media icons allow users to connect with you socially if they choose. Will everyone want to visit your Facebook page? No, but for the consumer who likes to get their information through social media, it should be an option for them.
RSS feeds and social bookmarking icons. Both of these allow further engagement with your website. RSS feeds allow consumers to simply sign up for your feed, and every time you add a new piece of content to your website, they'll get it in their inbox. Social bookmarking allows users to save links to web pages they like. Unlike a private bookmark within your own computer and browser, social bookmarks are public and tagged by keywords, so they can be a great tool for others to promote the content on your website, which helps increase your traffic.
- Keywords and targeted meta data. Knowing your keywords and putting them into your meta data (specific pieces of code that tell search engines like Google what your site is about) is vital to get your website ranked in the search engines.
If you're unfamiliar with what your keywords are, Google offers a free keyword tool that will help you discover the keywords that people are searching for and the amount of competition for those keywords. Ideally you want to use keywords with high traffic and low competition.
Lead capture with auto responders. When people come to your website, you need to capitalize on their visit by capturing their information so you can continue to stay in touch with them. By providing numerous ways for them to get information, you open up your funnel for leads.
Ok sorry, I said 10, but here is one more important one that will give you credibility. Testimonials are a powerful third-party verifier and help make you credible through social proof. The best types of testimonials are ones that not only use text to convey their message but also include the person’s photo or video.